Bart Zoetmulder strengthens Linehub as our new Group Director of Sales

We’re excited to welcome Bart Zoetmulder as our new Group Director of Sales, as of 1 September. In this role, he will focus on further developing our commercial organisation, strengthening collaboration between our different labels, increasing our commercial impact and driving growth across the group. Expanding new business will also be an important part of his role. His arrival marks the next step in our growth ambitions, as we aim to grow to €100 million in revenue over the coming years.

With eleven specialised marketing organisations across eight European countries, including Daisycon, Affiliprint, Basebuilder and Conversive, we have broad expertise in areas including affiliate marketing, checkout marketing, lead generation and insert marketing. By connecting the knowledge, technology and customer relationships across our different labels more effectively, we can support our clients even better in achieving their commercial goals.

At the same time, we want to take a more proactive approach towards our clients and the market as a commercial organisation: anticipating customer needs earlier, identifying commercial opportunities and making more targeted use of the expertise across our different labels. Bart will focus on strengthening this collaboration, while preserving the entrepreneurial spirit and individual identity of each label.

Bart brings extensive commercial experience from organisations including DPG Media, Amazon and Havas Media. Throughout his career, he has worked on commercial transformation, customer strategy and team development, helping organisations develop new revenue models and identify opportunities for growth. Beyond the commercial challenge, he was also attracted by the combination of expertise, entrepreneurship and culture at Linehub.

“Linehub has a strong foundation: strong labels, specialist expertise, in-house technology, an entrepreneurial spirit and a strong and loyal customer base. At the same time, I felt during our conversations that there is still much more we can achieve by bringing all of this together. That is what I find exciting: helping a strong organisation reach its next stage of growth. I was also drawn to the culture: ambitious and results-driven, while keeping the human side in focus. Linehub has a strong, people-focused culture.” – Bart Zoetmulder

According to our CEO Marko Dobroschelski, Zoetmulder’s arrival is a logical step in the next phase of our development. “Our ambition is clear: Linehub is growing towards €100 million in revenue. That requires not only strong products and technology, but also a commercial organisation that can scale and consistently create value for clients. With Bart, we are bringing in an experienced commercial leader who makes people better, encourages collaboration and helps us make the most of the strength of our collective.”

Marko also sees significant opportunities in the changing commercial landscape. “AI and technology are creating more and more opportunities to organise commercial processes more intelligently and make better use of customer insights. For us, the real strength lies in combining this with human expertise. That means using technology to make our teams more effective, creating more space for strong customer relationships, good advice and identifying new commercial opportunities.”

With the arrival of Bart Zoetmulder, we’re continuing to invest in a future-ready commercial organisation that combines the strength of our specialised labels with one shared commercial vision. In doing so, our collective aims not only to continue growing, but above all to support clients and partners even better in achieving their commercial ambitions.

Curious about what Linehub can do for you? Get in touch today!