WHAT IS
INSERT
MARKETING?

An insert is a voucher, gift or scratch card that is included in webshop parcels, but also in magazines and newspapers. If you have a subscription to a magazine, newspaper or ordered something online as a consumer, you have undoubtedly been in contact with one of Affiliprint’s inserts.

Targeted distribution

Measurable results

Continuous optimisation

It combines the best of both worlds: the tangibility of print with the performance of online. With the influence that print still has in the conversion path, insert marketing becomes the linking pin between the purchase intention and the conversion. The association of your brand, at that positive moment of unboxing, ensures the start of an entirely new customer journey: that of your brand. Through Linehub’s international network, we put you in touch with the right partners and publishers to execute your campaign in a cost-effective way.

THIS SERVICE IS OFFERED BY THE FOLLOWING LINEHUB LABEL:

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THE BENEFITS FOR YOUR BUSINESS

We hear you think:

Print is “old school”, expensive & doesn’t yield anything.

However, the opposite is true. Due to a lack of relevant data, marketers often don’t know what their cross-channel efforts deliver. Without these insights, opportunities within the marketing mix remain untapped.

The targeting, tangibility and the positive moment of unboxing ensure a high conversion and therefore an above-average ROI. Instead of campaigns focused on quick wins, insert marketing builds a long-term relationship with your customer.

Did you know that the purchase intention for print ads is 40% higher than for digital ads?

SPECIFIC TARGETING

Increase the relevance of your
brand to your target group and
thus increase your ROI.

TANGIBILITY

Print’s tangibility is where
performance and branding meet
to ensure a higher ROI.

HIGH CUSTOMER LIFE- TIME VALUE

Shift the focus from a quick-win to a
long-term relationship with your target
audience, for both publisher and
advertiser.
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Reach your target audience at the pleasant moment of unboxing.

“Responding to a positive emotion is still one of the most used objectives of marketing campaigns, offline and online. Within insert marketing we recognize the positive emotion during “unboxing”. – Ron Thomassen, Managing Director Affiliprint.

FREE WHITEPAPER

Insert Marketing as offline influencer

Curious about the advantages of Insert Marketing? Download this wallpaper and read how Insert Marketing adds value to your brand

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Do you want to improve
your
ROI and increase
brand visibility?