Insert Marketing
Combine the tangibility of print with the performance of online
Insert marketing uses physical vouchers or promotions in packages, door drops, or magazines, enabling advertisers to reach a wider, more relevant audience and acquire new customers, while providing publishers with additional revenue opportunities. If you have ever ordered online or subscribed to a publication, chances are you have already come across inserts in this way.
Print continues to play a key role in the path to conversion, with insert marketing acting as a powerful bridge between purchase intention and action. By leveraging the emotionally engaging moment of unboxing, when attention is high and emotions are positive, your brand seamlessly becomes part of the customer journey. International partnerships ensure your campaign is matched with the right publishers, maximising both reach and impact.
The benefits for your business
Many marketers struggle to measure the return on cross-channel efforts due to a lack of actionable data. Without these insights, valuable opportunities remain unexplored. Insert marketing offers a unique solution: by aligning targeting with tangibility and capitalising on the positive moment of unboxing, it achieves high conversion rates and delivers above-average ROI. Rather than chasing short-term gains, insert marketing helps build long-lasting relationships with your customers.
Specific targeting
Increase the relevance of your brand to your target group and thus increase your ROI.
Tangibility
Print’s tangibility is where performance and branding meet to ensure a higher ROI.
High customer lifetime value
Shift the focus from a quick-win to a long-term relationship with your target audience, for both publisher and advertiser.
This service is provided by Afilliprint, adnymics and ParcelDealz
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