Lead Generation
Build your database with relevant, well-qualified leads
Lead generation helps grow a database of engaged prospects to fuel direct marketing efforts. Using proven strategies such as newsletter sign-ups and gamification, these services capture valuable leads who are genuinely interested in your products or services. Whether it’s demo requests, trial sign-ups, or completed surveys, the data collected is actionable and highly useful for future marketing communications.
First-party data is the most reliable source of customer information, allowing businesses to create personalised and effective marketing communications that truly resonate with their audience. With this data, leads can be nurtured more efficiently, conversion rates improved, and lasting relationships built with customers.
Lead generation strategies focus on gathering this crucial first-party data, ensuring marketing campaigns are powered by trustworthy, actionable information that drives growth and customer loyalty.
The benefits for your business
Your lead campaign can be set up as an omnichannel approach, including the option to create a fully responsive landing page. Depending on the campaign goals, publishers across online and offline channels can be activated to fill your database with high-quality leads. By rewarding publishers based on performance, campaigns remain motivated and effective.
To maximise engagement, your campaign can also include a game element. This boosts visibility within your target audience and encourages greater participation, helping you capture even more valuable first-party data.
High-quality leads
Capture prospects who are interested in your products or services, increasing conversion potential and maximising marketing efficiency.
First-party data
Collect first-party data that can be directly used for personalised campaigns, helping you nurture leads and strengthen long-term customer relationships.
Omnichannel reach
Run campaigns across multiple channels, offering full flexibility to reach your audience where they are. Work with performance-driven publishers to ensure a steady flow of high-quality leads while tailoring campaigns to your brand’s goals.
This service is provided by Basebuilder, Conversive, Daisycon and Sovendus
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