Insert Marketing
Combine the tangibility of print with the performance of online
An insert is a voucher, gift card, print mail, or scratch card included in a webshop parcel, magazine, or newspaper. If you have ordered something online or subscribed to a magazine or newspaper, chances are you have already come into contact with Affiliprint, adnymics, or ParcelDealz, and one of our inserts.
Insert Marketing distinguishes itself through the offline application of the characteristics that make online marketing so powerful: targeted distribution, measurable results, and continuous optimization. It combines the best of both worlds: the tangibility of print with the performance of online marketing.
With the influence that print still has on the conversion path, insert marketing becomes the connecting link between purchase intention and conversion. The association with your brand, in that positive moment of unboxing, ensures the start of a whole new customer journey: that of your brand. Through Linehub’s international network, we put you in touch with the right partners and publishers to implement your campaign cost-effectively.
This service is brought to you by Afilliprint, adnymics and ParcelDealz.
The benefits for your business
Due to a lack of relevant data, marketers often don’t know what their cross-channel efforts are yielding. Without these insights, the opportunities in the marketing mix remain untapped. The targeting, tangibility, and positive moment of unboxing ensure a high conversion and thus an above-average ROI. Instead of campaigns that focus on quick wins, insert marketing builds a long-term relationship with your customers.
“Responding to a positive emotion is still one of the most used objectives of marketing campaigns, offline and online. Within insert marketing we recognize the positive emotion during “unboxing”.
Malte Grundmann, Managing Director Affiliprint
Specific targeting
Increase the relevance of your brand to your target group and thus increase your ROI.
Tangibility
Print’s tangibility is where performance and branding meet to ensure a higher ROI.
High customer lifetime value
Shift the focus from a quick-win to a long-term relationship with your target audience, for both publisher and advertiser.
Questions?
Affiliprint
