The term ‘Search Engine Marketing’ covers the whole range of activities regarding search engine optimization (SEO, unpaid) and search engine advertising (SEA, paid). Most marketing activities center around searching and reaching your target audience, but with search engine marketing it’s your target audience who is searching for: you! It’s therefore a result-oriented way of generating leads and having them converted on your website. Everything revolves around the right visitor and relevant content.
One of the advantages of search engine marketing is that it can be set up pretty quickly. Even websites that invest very little in SEO can be at the top of search results. In addition, you can set which specific keywords you want to be found for and what you want to pay per keyword. The plus side: you only pay when a visitor actually ends up on your website.