Conversion Rate Optimization (CRO) centers around structurally increasing the percentage of website visitors that take a desired action (conversion) on your website. This can range from filling in a form to completing a purchase. Essential to CRO is therefore understanding how users move on your website. What actions do they take? What keeps them from reaching your goal?
The conversion rate of your website is therefore the number of times a user completes a conversion, divided by the traffic on your website. The traffic can be defined as the number of sessions or, for example, the number of unique visitors. The optimization of the conversion rate is therefore done after the visit to your website. Think for example of your SEO activities or paid advertisements that you use on search engines.